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Consumers are exposed to a constant bombardment of advertising messages. As a result, companies do what it takes to draw the attention of users. In 2017, a study by the Custom Content Council – UAE revealed that more than 70% of users prefer reading articles information rather than through advertising messages from the company. Today, more and more companies rely on a very promising strategy: Content Marketing.
Anyone who searches online is looking for information that will be useful and quality content. This means that both text and photos and videos are to meet the needs of search and arouse the interest of the user. The objective of content marketing is the creation and distribution designed to inform, entertain and help the user content. It is then that quality content attracts potential customers to your website, which will allow you to add them to your contacts and sell your product. An effective content marketing allows you to create a positive association of your brand to potential customers face without, however, promoting it heavily.
Once you have piqued the interest of potential customers, your main goal should be trying to strengthen the link between it and your company. And it is that content marketing has a particularly lasting effect since the quality content prompts the user to continue reading, click and explore your website to discover more about it. A website that contains quality content will generate traffic for months and even years. In addition, Google rewards websites that offer good content with better positioning in search results.
If we analyze studies about Content Marketing, we find very relevant data that can shed a lot of light on the impact that Content Marketing can have on our Marketing strategy: • The 80% of decision-makers in companies prefer to obtain information about potential supplier’s products from series of articles, rather than advertising or purely commercial material. • The 70% of decision-makers also ensure that a good Marketing Content makes them feel much closer to suppliers • For 60% of decision-makers, Content Marketing helps them make better decisions about products and services to hire As we can see, good content helps us sell more and better our products, but we must be able to generate quality content, which is original, that interests our target, but also that is aligned with the products and services we offer. And generating quality content is not an easy task, it requires time, resources and above all an alignment of the entire organization to be able to generate this content and that the generation of it is internalized as an almost “core” process for the business..
This graph represents the composite information, uses a combination of text and images to simplify the perception of the basic concepts. Infographics attract external links and add visual interest to the informative materials. Marketers can use infographics to attract customers’ attention and make understandable complex information, such as warnings and instructions. Since this is a three-dimensional (3D) visual forms, you can use infographics to present facts and data that is too complex for a single graph or chart.
Slides are often created in PowerPoint and are designed for sequential viewing as presentation. Slides are usually excellent design and include visual elements, not text heavy, which contributes to easier perception. As infographics, slides are better suited to represent complex information in a digestible form and may be published on sites such as Slide Share, to expand your audience.
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