If we talk about trends in digital marketing, we have to talk about SEO trends in 2023. Being visible when users search for information related to your brand is still essential, but the way to achieve it evolves year after year.
By 2023, we are facing a more complex landscape than ever in the world of search engine optimization: voice, image and video searches, complex queries, artificial intelligence, new channels and platforms in which to position… To help you establish priorities and plan a strategy Effective for SEO, let’s see what the SEO trends in 2023 comes with.
What you should take into account for SEO trends in 2023?
From using semantic search to master AI-based content tools, “What are the most effective SEO Trends in 2023”.
- Semantic search
- EAT reinforcement
- Long content is key to crawl and get more keywords
- Contextualized forecasts
- Data Driven Stories
- Keyword clustering holds great promise
- Development of internal links from high authority pages
- Implementation of How-To and Video Snippets
- Find hidden keywords
- Be aware of voice search technology
- Thematic research on top of traditional keyword research
- Publish mainly video content
- Conversational keywords will be more lucrative
- Site speed will remain a priority
- More attention to visual search optimization
- Mobile-First Optimized Indexing
- Master AI-powered content tools
Let us explain in more details to make it more easier for you to follow the trends
1) Online Shopping Trend
2020 was the definitive boom in online shopping, and the habits of many consumers changed forever. For this reason, Google is focusing on improving online shopping experiences.
With regard to online positioning, the main novelty is the Shopping Graph , a feature that allows sellers to obtain more visibility for their products and buyers to more easily find the products they are looking for.
The Shopping Graph uses an AI-powered model that takes into account factors such as price, website, reviews, videos, or inventory data to display the most relevant products in real time . In addition, it allows you to search for products directly from images.
To take full advantage of this SEO trend, we recommend including relevant keywords in your product listings and alt text for images. Thus, you will make it easier for Google to classify and display your products correctly.
2) Conversational queries trend
Another focus for Google is understanding the complexities of natural language to deliver more efficient results . All this makes it possible to improve responses to voice searches, which are another great trends in SEO for 2023.
Voice search focuses on natural language processing (NLP) to understand how users search for content using their voice. To optimize your page for them, keep these recommendations in mind:
Optimize for phrases, not keywords. For example, instead of “best running shoes”, the voice search would be something like “What are the best running shoes?”.
Create short answers to the most frequently asked questions by users. Try to answer the question in the first few sentences and go into detail later.
Take regional differences into account , for example, some shoe wear may be called “Arabic sandals” in UAE and “Na-aal” in Arabic.
3) Clip Markup and Seek Markup to improve ranking of videos
Did you know that… more than half of consumers use videos in their purchasing decisions? And also, users spend 88% more time on pages that contain videos. It is clear that video marketing is still a trend in 2023, so we have to integrate it into your SEO strategy for 2023.
Google has launched two video SEO features that you cannot miss:
Clip markup:
This technique allows you to highlight the key points of your video so that viewers can go directly to them. For example, if you have a video that contains a series of tips, you can mark the beginning of each one.
Seek markup:
This functionality tells Google how your URL structure works, so Google can show key moments in your video and link to specific points. Unlike clip markup, with seek markup you don’t choose the key moments, they are selected automatically.
To harness the full potential of clip markup and seek markup to rank your videos, use detailed, keyword-rich markers. For example, if you have a video on Data Transfer between phones, don’t mark the key points as “Tip 1” and “Tip 2”, but rather “How to transfer data from Android to iPhone” and “How to take backup of your iPhone”.
4) Increased traffic through image searches
SEO in 2023 is no longer limited to texts, but must cover all aspects of your marketing. Thinking about your images in terms of SEO can help you get a new source of quality traffic.
The basic tricks to optimize the SEO of your images are quite simple: use quality images (but make sure they are not too heavy), try to make your images as relevant as possible, use descriptive file names and always include alt text.
5) Queries based on complex questions
To solve complex tasks, users perform an average of eight Google searches. For example, if someone is planning to learn graphic designing, they might search for “Best Graphic Design software”, “Free Graphic Design Tools”, “Graphic Design Tutorial”, etc.
To simplify this process, Google has implemented the Multitask Unified Model (MUM), an AI feature that helps users find the information they are looking for with fewer steps .
For content creators, this means we need to focus on answering audience questions in one place. Your content should be as complete as possible, so that users can find all the information they need with the minimum number of searches.
6) Focus on Core Web Vitals
For Google, page speed is more important than ever as an SEO factor. That is why they have launched Core Web Vitals , a series of metrics that measure the loading speed of your page from the user’s point of view .
To optimize these metrics, we recommend using Google Page Speed Insights . Here you can see the most important Core Web Vitals and get ideas to improve the performance of your website.
7) Being in position 1 is no longer the most important thing in SEO
The Google results page has become increasingly complex. Now we can find local search results, ready-to-buy products, videos, featured snippets, rich data, and much more. Therefore, being in the first position is no longer the only thing to get clicks.
Therefore, we propose to focus on a metric that is much more related to the actual results: the CTR or click-through rate of your page in the search results.
To optimize it, write down these tips:
- Experiment with different titles and meta descriptions of your page and compare the results against each other.
- Complement your SEO strategy with SEM to be able to access more locations within the search results.
- Use enriched data to make your results take up more space and be more attractive.
- Create different types of content , including images and videos.
8) Passage Indexing
Within the complexity of the current Google results pages, there is a position with many points to succeed: the featured snippet or zero position , which shows a snippet of the page and appears above the rest of the organic results.
The mechanism by which it is decided to show a snippet of a page as a featured snippet is called “passage indexing” or “passage ranking” . Factors taken into account include:
- The relevance of the snippet to answer a user query.
- The length of the fragment.
- The <h2> tags.
- The use of images.
- The structured data.
9) Google News and Google Discover as new sources of traffic
Google Discover is a Google feed designed to deliver relevant videos and articles to mobile users . Although this is a relatively new service, it has become popular very quickly and already has 800 million users. Therefore, it is a very important factor to take into account to increase web traffic.
Although we don’t know the details of the Google Discover algorithm, we do know that it is based on the quality of the content and its relevance to a particular user . To optimize your posts for Google Discover, we recommend using high-quality images that are 1200px wide, including more long-tail and semantic keywords, and above all, focusing on understanding your buyer persona and creating content that is useful and relevant to them.
10) Google EAT marks the new rules of SEO
Google employs more than 10,000 page quality raters around the world. Their job is to perform searches and evaluate the quality of the pages that appear in the first results. For this, the evaluators use a series of guidelines that have been made public, and that focus on the acronym “EAT“, formed by the acronym of:
Experience: it is valued positively that the content has been created by an expert in the field, with a high level of knowledge or skills in a specific field.
Authority: the more authority a website has around a topic, the better its content will position on that topic. Authority is measured by factors such as incoming links to a website, years of activity, or belonging to an official organization.
Trustworthiness: this factor evaluates the legitimacy, transparency and accuracy of a site and its contents. It takes into account the sources of information used to prepare the content, that a site includes complete contact information or that the authors are indicated, among others.
11) Focusing on search intent is the way to get leads and sales
Google’s algorithms have become increasingly sophisticated when it comes to interpreting search queries. Now, related keywords, search intent, and semantics play a huge role in the results that are displayed.
Therefore, we have to forget about the old ideas about SEO, focused on creating a list of specific keywords and including them in our text as much as possible. Instead of starting with a list of keywords, we recommend that you start by creating the buyer persona you want to reach with your content and think about what are the needs that lead them to do a search.
Write answers to their questions and use semantically related keywords and phrases to generate leads.
12) SEO on Amazon
66% of shoppers start looking for new products on Amazon, which is why it has become an essential platform for brands that sell their products online.
Unlike Google, SEO on Amazon focuses almost exclusively on purchase intent, leaving informational queries aside . To optimize your products to rank on Amazon listings, keep these recommendations in mind:
- Optimize your content with high-quality copy and product images.
- Optimize the keywords of your product sheets by including all relevant search terms.
- Manage user reviews of your products and resolve potential issues that may appear.
- Complement your SEO with PPC campaigns on Amazon to get faster results.
13) Local SEO and Google Business Profile
Local search is still among the SEO trends in 2023, especially if your business serves local clients.
To improve your ranking among Google’s local search results, there are two key tricks:
- Create and update your Google My Business profile, This free tool from Google allows you to create a listing for your business that displays on Google Maps, making it easy for customers to find you.
- Use specific keywords for your location, that is, include the name of cities, areas, business category, website link and opening and closing timings to the general keywords you are using.
14) Artificial intelligence and SEO
Artificial intelligence plays an increasingly important role in search. Google’s latest algorithms, such as BERT and Rank brain, rely on this technology to deliver more relevant results.
For digital marketers, AI is a very powerful ally to optimize your SEO. There are already tools on the market that allow us to optimize keyword research or content creation with AI, and we will see many more in the future.
In any case, now search is smarter than ever, and that means we have to focus on offering quality content and understanding what our target needs really are.
