I am sure that you have also been in this situation when you deny and tell yourself ‘why do not I have a video camera in hand!?!?’ Well, this happened to me exactly this week. I really regretted not having a camera at hand.
This week I had a meeting with one of my clients in Dubai Design District (I cannot say his name, but we are going to call him KK … the name is the least). Just a moment before finishing the meeting, KK told me that he needed another website development for a business he has. ‘But this time, let it be economical, he told me.
‘What do you mean by Economical? Asked. You already know that a persuasive Website Development with good experience for the user and that generates profitability, is a long, professional and almost scientific process … And that has its price.
‘I know’ – replied KK – ‘but this time I do not need a web development as professional, persuasive and impressive as you created me the previous time. This time it’s for a new business that I’m just creating. ‘
Normally, the phrase ‘economic (or simple) page for new business’ gives me goosebumps, but this time I wanted to know what KK was talking about. So I asked curiously, ‘but what are you going to do with this website development?
Well, I want to use this Web Development Company to pull potential customers, obviously.’
‘And what will happen next?’ – asked.
‘They will know my company and my services’ – said KK with all confidence.
Me: ‘And what will happen when the visitor sees and feels that you have an unprofessional, non-persuasive and low-quality website development?’
There was a long time of uncomfortable silence, (from KK, not mine) … And then he looked down and said slowly: ‘Never again will he communicate with me, visit my website development and go directly to my competition’.
There! At this very moment, I regretted not having my camera with me.
If I could pass the moment of ‘lighting’ that KK had, step by step, in slow motion, to all businesses, I am sure that a lot of SMEs and entrepreneurs would have understood how to succeed with their website development.
This is the reason why I decided to write this post, to explain that with an economical, simple, standard, normal website development etc … not only does not help your business, but it can cause a bad image and great loss of customers as it says cheap is expensive.
For a website development to be profitable there are only two options:
1. Be the best in the market
2. Be the first in the market
Does anyone think there is another option?