PAY PER CLICK (PPC) MANAGEMENT


OUR CAMPAIGN STRATEGIES ARE SPECIFICALLY DESIGNED TO MEET THE NEEDS OF OUR CUSTOMERS AND THEIR POSITIONING IN THE SECTOR

Establishment of a Strategy

Identifying the main short and long term marketing goals for your paid ad campaign are critical steps to your success. An effective Pay per Click PPC advertising campaign management requires refinement and continuous adjustment, taking into account the season and an appreciation of the behaviors of consumers who always change and who drive the market. Marketing PPC campaigns are flexible, fluid and nevertheless, carefully orchestrated and based on your particular needs. • Definition of goals based on the budget, success metrics, and risk tolerance profile • Identification of its competitive advantages and unique sales proposal • Knowledge of promotions, sales, and special offers • The anticipation of trends, seasonal changes and changes in the industry in general

Instant Lead Generation

Over time, your strategy for the campaign will be expanded to include new opportunities for higher income. Our PPC experts are always looking for ways to increase your returns and build new businesses from innovative announcements and effective placement. • Building and expanding a list of new keywords to engage relevant consumers • Connecting keywords with scope of calls to action • Creating campaigns focused on the customer and effectively segmented • Establish correct conversion tracking to make attributable derivations

We ensure your PPC campaigns are as effective and efficient as possible

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Maximum ROI

The optimization process focuses on the ROI. We are constantly perfecting the strategies and work to identify new income opportunities for you. Our experts work in this phase to obtain the maximum value for each dollar, while we focus on the final results that return you the most money for the lowest possible investment. • Optimization of offers to gather the best traffic at the lowest possible cost • Frequent analysis of search queries • Revision of the trend analysis (day by day, as well as from one week to another) • Focused on value and results • Research and data testing • Identification of the ads that work-and why • Review of Google AdWords experiments and their use if applicable • Analysis of opportunities to optimize the landing page • Commitment to new and innovative beta options

Monthly Reports

We bundle the campaign results achieved monthly into a practical and clear report. For this report we make use of Google Analytics. In addition to the results, you will also find points for improvement, so that we can continue to work on improving the results.