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Client Brief

At inception, the mandate involved building B2C eCommerce Website to sell unlimited products ranging from Sun to Sand on customized platform. Our client is a very renowned group of companies in Dubai, launching it B2C eCommerce Website in Dubai to transform e-business framework to the next level.


    B2C & B2B Ecommerce Web Portal

  • WHAT



    JULY 2017

/ Case Study / Friday Mall


We have considerable expertise in the field of eCommerce Solutions of retail industry, we undertake the most complex tasks, such as developing a distribution strategy for B2C and implementing this strategy. The solutions we offer for the retail business is comprehensive eCommerce solution, including the development and support of the online store website, logistics, customer service, payment solutions, supply chain organization & logistics, sales and financial reporting.

Friday Mall Responsive
eCommerce Retailer

Features We Delivered

After undertaking a deep-level analysis of online retail store and other support structures, Si3 Digital team articulated structured initiatives, covering key areas such as:
Enhanced back-office system integration by adding extended API methods beyond native API/web-services under the resources such as customers, categories, products, and sales orders.
Optimized entire post-sales fulfillment lifecycle with uniform stock availability across all channels.
Faceted buying option implementation between various purchase choices such as accessories, eBooks, software, books, curriculum bundles.
Optimized customer journey for unique and returning visitors. Also incorporated digital marketing platform to cater unconverted shopping carts abandonment scenarios.
In addition to platforming onto Magento Solution, the team also added some custom features and functionalities for cross-selling opportunities, powerful searching, printable samples, dealer locating, reseller engagements, advance coupon/voucher codes and price catalogs.


  • magento solution
  • AWS Services


An entirely new system and deliver a user-centric, stable and scalable web-shop. Business has withstood a substantial increase in eCommerce transactions and online revenue, ensuring long-term growth.


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