If you’re wondering how to make your website sell, you’re not alone. Many of us have asked ourselves this question at some point. You’ve put time and money into your website, but it’s not delivering the results you hoped for. So, what’s next? Do you close up shop, or do you roll up your sleeves and give it another shot?
If your website isn’t selling as expected, it might be because it doesn’t align well with your overall digital strategy. In this article, we’ll discuss seven simple ways to make sure your website and digital strategy work together effectively to boost sales.
7 ways to turn your website into sales machine
- Focus on your website, not just social media.
- Keep your website visually appealing.
- Align your image with your strategy.
- Define your Unique Value Proposition (UVP)
- Create quality content and optimize for SEO.
- Measure everything for improvement.
Focus on your website, not just social media.
Let’s start with this idea: We need to invest our time and money wisely. Have you been spending more time on other social media platforms?
If you’re still unsure, consider this: your website is your own digital asset, unlike social media networks where you may have followers. However, these social media marketing networks are not yours, and any changes to their algorithms can impact your presence without your control. This makes our role on these networks passive, as changes can happen suddenly and affect our achievements.
Focusing efforts on digital assets that are not entirely ours may not be the best approach. Let’s explore what might be hindering your website from driving demand.
The main issue is often the lack of harmony between your website, brand, and marketing strategy. This might stem from not having a clear digital marketing strategy or visual consistency, but this is something that can be fixed.
It’s important that your offline or online ads match the look of your website. If they don’t, it can confuse customers. This is a common issue.
Keep your website visually appealing
When it comes to the visual design of your website, focus on creating a client-eccentric experience. Here are some tips to achieve visual coherence:
- Make sure navigation areas are easily distinguished or separated from the content.
Group related links, it is better to have several navigation bars separated into logical groups, which run through an orderly visual circuit and do not clutter. Do not overload the potential client with links. - Use icons to aid navigation, this brings the navigation bar to life making it nice and easy to use.
- Keep your page hierarchy as consistent as possible. Avoid mixing options in your menus, no matter if they are foldable, pop-up or subpages… avoid clutter.
- That the design of your website is built with long-term growth in mind, in other words, make it flexible to changes over time, otherwise, if you don’t let it breathe and fill it with navigation links, it won’t be in the near future. You will be able to make changes without your design suffering.
- This point is rather technical and should be detailed, the website must be fast and better structured, adapt to different mobile devices and be hosted on good hosting.
- The platform you use to design your website is very important, we recommend doing it in WordPress, although it is not as simple as other platforms, this is one of the most widespread “languages” (CMS) because being open source it gives you more freedom to model according to your expectations and has a high range of free or paid programs that provide various programming functionalities (plugins).
Align your image with your strategy
Let’s begin by discussing the content on your website.
- Is it valuable to your potential clients?
- What information does it provide them with?
Often, a webpage doesn’t lead to a sale because there isn’t a clear plan guiding your potential customers towards making a purchase, or there might be a plan but it has gaps. So, let’s review the key points to consider making your website into a sales machine. If you don’t communicate effectively, someone else will do it instead of you.
To harmonize, we need to protect the company’s reputation by maintaining a consistent digital image. Neglecting this often happens on websites, causing them to lose credibility with potential customers because their image doesn’t match the company’s. This is an important first step, because without it, you’ll lose customers quickly or slowly. If you’re not aligned with a strategy, you won’t emotionally connect with potential customers.
To start, we need to align all our communications, whether visual or written, towards the same goal. This ensures consistency and clarity in our messaging.
Next, we need to understand our clients’ needs and how we’re meeting them. This involves analyzing who our clients are, what they’re looking for online, and how we’re addressing those needs differently from others.
We also need to identify our online competitors. These can be brands or entities that fulfill the same need, whether directly or indirectly. Mapping out our competitors helps us better position our business online.
By understanding both our internal strategy (meeting client needs) and external factors (competitor analysis), we can define our business’s online positioning more effectively.
Define your Unique Value Proposition (UVP)
Communicating your positioning effectively involves knowing what to say to attract customers. This is where the Unique Value Proposition (UVP) comes in. It’s a client-focused statement that defines the benefit or promise you offer to your customers.
Create quality content and optimize for SEO
Once you’ve defined your positioning, the next step is to attract visitors to your website through targeted content. This content should align with your strategy and support your action plan’s objectives. It should appear at the right time in the buyer’s journey, stand out from the competition, and build trust with your audience. When these three criteria are met, your content will be optimized for Search Engine Optimization (SEO), helping to improve its visibility and ranking in search engine results.
Where can you create content to make it easily discoverable? Utilize your digital assets, as they are the key tools to help you position your information on the web. By focusing on creating content that meets the three criteria mentioned earlier, you can build an audience of followers.
To drive your audience to your website and achieve conversion, you need to ensure that your content is relevant and easily discoverable. Potential clients search for solutions to their problems or needs, which you can provide. For this to happen, your blog content must be relevant and well-optimized for search engines. Distribute this content across your blog, social media, and website. This is where SEO Packages comes in, ensuring your audience can easily find you through defined search terms.
Here’s where you need the audience’s help. The more clearly defined your positioning is, the easier it will be for them to find you. Let’s consider an example: if I need a courier service and I search for “courier” online, I’ll be inundated with results. It would be challenging to find a good match in the sea of options. However, if I search for something more specific like “Courier Company in Dubai,” the results will be more tailored to my needs. Aim for specificity to increase your chances of being found easily.
Digital Asset – Blog
Creating content for your blog is like planting seeds that will bear fruit. Your blog guides your audience, builds their loyalty, and provides them with engaging content that they enjoy reading. It’s important to note that you don’t always have to directly promote your product or service in your blog posts. The blog is a powerful tool that helps you position your brand through SEO strategies.
Focus on what your customers are searching for by talking about their interests. Wondering how to figure that out? Circle back to the start: analyze your industry and find popular search terms. Google Trends offers a free way to do this, but if you’d rather not dive into the details yourself, hiring a professional digital marketing agency is an option. Also, pick your terms based on how challenging it is to rank high in search results.
Digital Asset – Social Media Marketing Networks
Social media platforms are great for sharing the content you create on your blog and for content unique to each platform. They help you connect with your community, fostering a sense of belonging and engagement. And yes, you can absolutely use them to shape and share your brand’s image. If you’ve realized you haven’t been putting enough effort into your social media, now’s the time to start investing more time in these powerful channels. They’re effective for broadcasting your message, even though, as mentioned before, you don’t own the platforms.
The rules for each social media platform are different, with specific expectations for the kind of image you should build and the language you should use. For instance, you wouldn’t focus on crafting a professional image on Twitter while neglecting LinkedIn, which is known for its professional networking opportunities.
As we talked about in the initial steps, every step is due to the achievement of an objective, making a consistent image costs and in the case of networks all available means must be used, we have to take advantage of the opportunity cost that they bring us, we must even recycle content. Listen to your community, get to know it, learn to dialogue with it, this way you can obtain qualified prospects.
Measure everything for improvement
This entire process is part of a digital marketing strategy, and like any strategy, it needs to be flexible for adjustments and improvements. To ensure we’re on the right track, measuring results across all our digital platforms is essential. This way, we can see what’s working, what’s not, and make the necessary changes to keep moving forward effectively.
If your strategy hits its targets, it’s because every piece worked well together. However, the job isn’t done yet. You need to regularly review and adjust your approach based on Key Performance Indicators (KPIs) to keep improving and staying on track.
What should we include on our digital dashboard? You can design a dashboard using the KPIs essential for monitoring your sales performance. Some key universal metrics to track include how people interact with your content on your website, social media, and blog. This covers things like comments, reactions to your posts, and how often your content is shared.
When it comes to the number of followers on social media, don’t overestimate or underestimate its importance. It’s a figure you should approach realistically because, while these followers haven’t purchased your product yet, it doesn’t mean they won’t in the future.
If you maintain consistency across all your digital platforms and have a strong strategy and unique value proposition, your website is likely to start generating sales. However, once this happens, it’s important not to become complacent. Keep evaluating, measuring, and adjusting your approach to ensure continued success.
We’ve outlined crucial steps to align your website with a digital marketing strategy. We hope this information has been valuable to you. Feel free to comment on our social media channels. If your website isn’t generating the expected sales and you’re looking to make a change, contact us. We’re here to help.
