WhatsApp on Google Business Profile: A Game-Changer for Businesses in Dubai!
In a major update, Google Business Profile (GBP) has introduced Whats App Chat & Text Messaging, allowing businesses to connect with customers directly via Whats App Business. This feature enhances customer engagement, making it easier for potential clients to interact with businesses in real time.
However, this option is only available for mobile users and does not appear on desktop search results.
If you’re a Dubai-based business owner looking to improve your local SEO strategy, here’s a step-by-step guide on how to integrate WhatsApp with Google Business Profile and boost customer inquiries, leads, and conversions.
Why Should Dubai Businesses Use Whats App on Google Business Profile?
✅ Instant Communication – Get Whats App messages from customers directly via Google Search & Google Maps.
✅ Boost Local SEO in Dubai – Google prioritizes businesses that provide multiple communication options.
✅ Higher Conversion Rates – Quick responses increase trust and drive more inquiries.
✅ Mobile-Friendly Strategy – More than 80% of UAE users search for local businesses via smartphones.
✅ SEO & Engagement Growth – Google considers user interactions as a ranking factor for Google Business Profile SEO.
How to Set Up WhatsApp on Google Business Profile in Dubai
Step 1:
- Open the Google Business Profile App on your mobile device (iOS or Android).
- Sign in with your Google My Business account linked to your company in Dubai, UAE.
- Click Edit profile > Business information > Contact.
- Under “Contact,” click Chat and then the Down Arrow to see options.
- Select Whats App.
Step 2: Connect Your WhatsApp Business Number
- Select ‘Whats App’ from the messaging options.
- Enter your Dubai business Whats App number.
- Examples:
https://wa.me/1XXXXXXXXXX
- Examples:
- Verify your number via OTP (One-Time Password).
Step 3: Optimize Your WhatsApp Business Profile
- Set up an automated greeting message to engage customers.
- Add quick reply options for FAQs like business hours, services, or location.
- Include your Google Maps location and website link to drive traffic.
Step 4: Test & Monitor Customer Engagement
- Search for your business name on Google via mobile.
- Ensure the Whats App Chat button is visible and working.
- Track chat response times and optimize for better engagement.
Key Points to Remember
❌ Feature Not Available on Desktop – The Whats App Chat button appears only for mobile users.
❌ One Number Per Google Business Profile – Use your official business Whats App to avoid conflicts.
❌ Google Prioritizes Active Listings – Regular customer interactions improve GBP SEO rankings in Dubai.
How Whats App Chat Helps Dubai Businesses Dominate Local SEO
🔹 Improves Google Ranking – More chats signal high engagement, boosting local search rankings.
🔹 Increases Lead Generation – Dubai businesses using Whats App Business API get higher inquiry rates.
🔹 Strengthens Customer Retention – Clients prefer instant messaging over emails or calls.
🔹 Enhances Local SEO Optimization – Integrating Google Maps, reviews, and messaging builds a stronger online presence.
Why is my Whats App number not showing on Google Business Profile?
If your Whats App number is not visible on your Google Business Profile, check if:
✔️ Your number is verified.
✔️ You’re using a Whats App Business account.
✔️ Your profile is updated.
✔️ You’re accessing it via mobile, as it’s not available on desktop.
Can customers message me on Whats App from Google Business Profile?
Yes! Once you link WhatsApp to your Google Business Profile, customers can click the Whats App chat button directly on Google Search & Maps to start a conversation. This is a game-changer, helping businesses boost customer interactions.
Is WhatsApp Business required for Google Business Profile integration?
Yes, you must use WhatsApp Business to integrate it with Google Business Profile. This ensures secure messaging and business credibility and enhance customer support.
How do I verify my WhatsApp number on Google Business Profile?
To verify, enter your WhatsApp Business number in GBP settings, and you’ll receive an OTP via SMS or call. Enter the code, and once verified, your Whats App chat option will be live.
Can I use the same phone number for Google Business Profile and Whats App Business?
Yes, you can use the same phone number for both GBP and Whats App Business, making it easy for businesses in Dubai to manage leads. However, ensure your number is set up under Whats App Business, not personal Whats App.
How can I track Whats App leads from my Google Business Profile?
Use Google Analytics or UTM tracking in your Whats App link to measure traffic from GBP. Many digital marketing companies in Dubai set up WhatsApp automation to track and convert leads efficiently.
Is WhatsApp integration on Google Business Profile available in UAE?
Currently, WhatsApp integration is rolling out globally including UAE but but before it was only available in North America, businesses can already take advantage of this feature to streamline customer communication.
Final Thoughts: Elevate Your Dubai Business with Google Business Profile & WhatsApp Chat
Google’s WhatsApp integration is a powerful tool for businesses in Dubai looking to increase online visibility, improve customer experience, and enhance local SEO. If you haven’t set this up yet, follow the steps above to enable WhatsApp on your Google My Business Profile today!
💬 Need help with Google Business Profile optimization, SEO, or digital marketing in Dubai? Contact Si3 Digital, the leading SEO agency in Dubai, and let’s grow your business together! 🚀
